Thaw puff pastry according to directions on package and halfway through thawing preheat oven to 400 degrees.

In a small bowl, mix together cream cheese, jam, and food coloring using a rubber spatula until smooth. Transfer to refrigerator until ready to use.

Cut pastry into heart shapes using a 3-inch heart-shaped cookie cutter, spacing them closely.

Transfer hearts to a baking sheet lined with a silicone liner or parchment paper, spacing 1 1/2 inches apart.

Using a sharp paring knife, lightly score a heart inside of each cut-out heart about 1/3 inch from the edge without cutting through the dough.

Add 1 tsp of the cream cheese mixture to the center of each heart and spread outward without covering the 1/3-inch edge.

Add strawberries over the cream cheese layer without covering the edge. Brush the 1/3-inch edge with the egg/water mixture.

Bake in the preheated oven for 14-15 minutes until edges are golden brown. Let cool on a wire rack and then dust with powdered sugar.