In a large bowl, combine warm milk, sugar, and yeast. Let it sit for about 5 minutes until frothy.

In another bowl, whisk together flour and salt. Gradually add the yeast mixture along with melted butter and an egg, mixing until a soft dough forms.

Turn the dough onto a floured surface and knead for about 8-10 minutes until smooth and elastic.

Place the dough in a greased bowl, cover with a clean cloth, and let it rise in a warm spot for 1 hour or until it doubles in size.

While the dough rises, mix softened butter, cinnamon, sugar, and finely chopped strawberries in a small bowl until well combined.

Once risen, punch down the dough gently and roll it out into a large rectangle about ¼ inch thick on a floured surface.

Evenly spread the strawberry cinnamon filling over the rolled-out dough, leaving a small border around the edges.

Starting from one long edge, carefully roll the dough into a tight log.